When Regal Fierce Media was opened in 2019, I knew as the CEO that running a small business would take a lot of time and energy to operate effectively. As the CEO, I would need to focus not only on growing the business but also learn to step away from the day-to-day activities and spend time networking and connecting with the community. The Copper Cactus Awards Ceremony was the perfect opportunity to achieve this vision, and I am grateful that my team and I could again attend this event. The Copper Cactus Awards Ceremony is one of Southern Arizona’s most popular events, showcasing the beautiful businesses thriving in our community. Thank you, Tucson Metro Chamber, all the event-category sponsors, and Casino del Sol for creating an unforgettable event recognizing Southern Arizona businesses’ economic impact.
One of the trademarks of this event is the bronze cactus-shaped award winners receive. I am so excited that Regal Fierce Media was voted the winner of the Startup of the Year category. Being selected in this category was an honor because all businesses, especially emerging ones, need the community’s support to help raise awareness about their products and services.
The chance for us to be chosen as the winner in this category, sponsored by Tech Parks Arizona, was meaningful because it was empowering to have a significant local organization cheering us on. Tech Parks Arizona is part of the University of Arizona and attracts technology and talent to the region. The organization supports and retains innovators, researchers, and businesses by offering them the space to create real-world business opportunities.
As the CEO of Regal Fierce Media, the phrase “real-world opportunities” resonates with me. Why? Regal Fierce Media aims to use our expertise to help clients connect their products and services to the real-world needs of Southern Arizona. Doing this, we help our clients create opportunities to scale their businesses and strengthen the economy.
With the Tucson economic outlook getting brighter as each new business opens, I am excited about their impact in 2024. As 2023 ends, I hope you will reflect on what you want to achieve next year. One of my professional goals is to continue strongly supporting the Southern Arizona businesses by attending local events. Tucson creatives are the pulse of the economy, and Regal Fierce Media will be out and about attending business and community events so that we can help these businesses become even more successful. Let’s all work together to make this happen, and I hope to see you at next year’s Copper Cactus Awards!
As the CEO of Regal Fierce Media, I’m beyond happy to share some incredible news: our agency won the prestigious title of Best Videographer at the 2023 Readers’ Choice Awards Ceremony. When I heard the agency’s name announced that night, I remember shouting excitedly, “We did it! We did it!” That moment is something that I will never forget.
Being nominated for this award was an honor, and we won this award because of Daniel Calderon and Luke Ralston’s strong videography team. From day one, these two have driven the agency’s video and production services. They infuse their expertise, passion and dedication into each client’s project; this award proves their efforts. Not only am I proud of Daniel and Luke, but I am also grateful for our amazing supporters and clients—like YOU. Your dedication to casting daily votes supporting Regal Fierce Media is another reason we won this award. Your votes did matter!
One of the best things about being the CEO of Regal Fierce Media is networking and partnering with other businesses. The Readers’ Choice Awards gave us the chance to achieve this goal. We had a blast meeting other nominees and business owners, which is why this event was such an unforgettable experience. Regal Fierce Media is proud to have shared this special ceremony with everyone, and we thank the Arizona Daily Star for creating this empowering event. If you have never attended this awards ceremony, I urge you to buy a ticket or a table next year. This is one of Tucson’s most celebrated events; you will not be disappointed. Supporting this event will connect you with local businesses and allow you to see how Tucson’s fast-growing business community benefits our economy.
At Regal Fierce Media, I have the privilege of leading an outstanding team that is dedicated to producing high-quality work. As the CEO, I take pride in introducing my team to the community through various events, partnerships, and our blogs. One of our star employees is Alexis, who serves as our Marketing and Production Assistant. Alexis is a rockstar when it comes to social media and content creation, and her work has helped us tremendously in building our brand.
Recently, Alexis used a quote that really resonated with me: “Do something today that your future self will thank you for!” This quote serves as a powerful reminder that the small steps we take today can lead to significant outcomes down the road. Whether it’s making a conscious effort to learn something new, networking with someone in your industry, or simply taking care of your physical and mental health, every action we take today can have a positive impact on our future selves. At Regal Fierce Media, we embrace this philosophy and strive to apply it to all aspects of our work.
Alexis is right! Every step—small or large—that I take as the CEO of Regal Fierce Media contributes to our journey as a successful business in Southern Arizona. The Readers’ Choice Award confirms that hard work pays off for any business or individual and that success follows when you love what you do.
In the rapidly evolving digital landscape, a well-designed and effective website is more crucial than ever for businesses, organizations, and individuals. A website serves as the virtual storefront, the first impression, and often the primary point of interaction with the audience. In this blog, we’ll explore five compelling reasons why having a good website is essential in today’s digital world.
1. First Impressions Matter
Your website is often a potential customer’s first interaction with your brand. Like a physical storefront, a visually appealing and user-friendly website creates a positive first impression. In the digital realm, where attention spans are short, a well-designed site can capture visitors’ attention and encourage them to explore further. A cluttered, outdated, or slow website, on the other hand, may drive potential customers away before they even learn about your offerings.
2. Enhances Credibility and Trust
A professionally designed website looks good and instills a sense of trust and credibility in your audience. In today’s digital age, consumers increasingly rely on the internet to research products, services, and brands before making decisions. A polished website signals visitors that you are a legitimate and reputable entity. Including customer testimonials, certifications, and clear contact information can reinforce trust, making visitors more likely to engage with your business.
3. 24/7 Accessibility
Unlike a physical storefront with operating hours, a website is accessible 24/7. This constant availability allows potential customers to learn about your products or services, make purchases, or contact you at any time that suits them. Whether someone is browsing during lunch breaks, late at night, or on weekends, your website ensures that your business is always open and ready to cater to their needs.
4. Global Reach and Audience Expansion
A website has the potential to transcend geographical boundaries, enabling your business to reach a global audience. This expanded reach is particularly crucial for businesses looking to grow beyond their local markets. Through online marketing strategies and search engine optimization (SEO), your website can attract visitors worldwide, broadening your customer base and increasing opportunities for growth.
5. Effective Marketing Tool
A good website is a versatile marketing tool that can be leveraged to promote your brand, products, or services. With well-crafted content, engaging visuals, and strategic calls to action, your website becomes a powerful platform for conveying your message and converting visitors into customers. Integrating social media links, email subscription forms, and other marketing elements can enhance your online presence and drive traffic to your site.
Regal Fierce Builds Websites
A good website is not just a digital placeholder; it is a dynamic asset that plays a pivotal role in shaping your online identity and connecting with your audience. From creating positive first impressions to establishing trust, ensuring accessibility, expanding your reach, and serving as an effective marketing tool, the importance of a well-designed website cannot be overstated in today’s competitive digital landscape. Investing in a quality website is an investment in the success and sustainability of your business.
To learn more about how having a quality website can help enhance your business growth and outreach, contact Regal Fierce Media. We stay on top of trends, tools, and technology, ensuring that our services will help your business.
We are so excited to announce Regal Fierce has won the Better Business Bureau (BBB) 2023 Spark Award in Tucson, Arizona.The Spark Award recognizes millennial business owners and co-owners who demonstrate a high level of character, generating a culture that is authentic about its mission, and is engaged with the Southern Arizona community.
Understanding the Criteria for the BBB Spark Award
To be considered for the BBB Spark Award, businesses must fulfill specific requirements outlined by the BBB. At the time of application, businesses must be in operation for at least 6 months but no more than 3 years. Companies that have earned less than a “B” rating by BBB are not eligible. Meeting this criteria showcases Regal Fierce’s passion for our community of Southern Arizona and our commitment to excellence. In 2022, we took the photos for the BBB Torch Award ceremony. To go full circle in a year and be the recipient of the Spark Award in 2023 is an achievement and an honor. The Spark Award for Ethics is for a millennial-owned business that showcases BBB’s mission to ensure that the marketplace remains a fair and honorable one for all businesses, not just large corporations.
About Regal Fierce
We are proud to be Tucson’s digital media company. Regal Fierce was founded by three lifetime Tucson, AZ residents. We saw that there was a gap in the market and a need for a dependable media company producing high-quality content. We believe in creating content that spans multiple platforms. We believe that telling the stories of Tucson businesses will help change the market landscape for the better. Our services include video production, photography, SEO, social media management, website services and ad campaigns. Our passion for helping local businesses and our knowledge of Southern Arizona’s digital landscape are clearly illustrated in our work.
What Makes Ethical Marketing Successful?
The success of ethical marketing lies in its commitment to transparency and honesty. By prioritizing these values, ethical marketers build trust and credibility with consumers. Additionally, they employ authentic and responsible advertising techniques, which resonate with today’s socially conscious audience.
Why ethics are important to Regal Fierce
Being an ethical business is a point of pride. The belief and support we have received from the BBB empower us to continue to celebrate and share the unique stories of Southern Arizona’s rich business community. The Spark Award proves that Regal Fierce, a company owned by a millennial woman, a Latina-led business, can be successful and positively impact our community. Treating people in a way that makes them feel like they can trust us as a business fuels our passion and inspires us to keep moving forward.
As we move through the beautiful desert autumn, we want to share how excited we are about the future. We look forward to even more connections with the creatives who call Tucson home. Thank you to the Better Business Bureau serving Southern Arizona for making 2023 an unforgettable year for Regal Fierce Media!
In today’s digital age, getting your message in front of the right audience is crucial for any business or individual looking to make an impact. This is where the concept of media buying comes into play. Media buying is a strategic process that involves purchasing advertising space or time on various media channels to reach a specific target audience. It’s a critical component of any successful marketing campaign, and a media company plays a pivotal role in executing this process effectively.
What is Media Buying:
Media buying involves negotiating, planning, and purchasing advertising space or time across different media platforms. These platforms can include:
Television: Buying airtime on TV channels.
Radio: Purchasing slots on radio stations.
Print: Placing ads in newspapers, magazines, and other printed materials.
Online: Including various digital channels like websites, social media platforms, and search engines.
Outdoor? Such as billboards, transit ads, and posters.
The aim of media buying is to optimize reach, frequency, and cost to ensure the message reaches the right audience at the right time.
How can Regal Fierce help?
A media company is a specialized entity that assists businesses and individuals in navigating the complex world of media buying. Here’s how they can be invaluable:
Expertise and Experience
Media companies have extensive knowledge and experience in the media landscape. They understand the nuances of different channels, their audiences, and the most effective strategies for each. This expertise helps you make informed decisions that maximize the impact of your advertising budget.
We have extensive experience and knowledge in the media industry. We understand the ins and outs of our industry and the nuances of different channels, their audiences, and the most effective strategies for each. When we work with companies, we take the time to understand
Market Research and Analysis
Media companies conduct thorough market research to identify the most relevant channels and platforms for their target audience. They analyze demographics, psychographics, and other factors to ensure your message reaches the right people.
Strategic Planning
A media company will work with you to develop a comprehensive media plan tailored to your objectives. This plan will outline the optimal mix of channels, timing, and budget allocation to achieve your goals.
Campaign Management and Optimization
Once the media plan is in action, a media company continually monitors the performance of your campaign. They track key metrics, adjust strategies as needed, and ensure your advertising budget is being utilized effectively.
Media buying is a crucial aspect of any successful marketing campaign. A media company brings expertise, industry knowledge, and strategic planning to the table, ensuring your message reaches the right audience in the most effective and cost-efficient way possible. By partnering with a media company, you can unlock the full potential of your advertising efforts and achieve your marketing objectives with greater impact.
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