Case Study
Pima Federal Credit Union
Deliverables
- 30-second commercial
- 15-second commercial
- 30-second vertical video for social media
About Company
Pima Federal Credit Union is a trusted financial institution that serves individuals and families by providing various services, from savings accounts to loans. For decades, it has been a vital resource, helping its members achieve financial milestones at every stage of life.
The Goal
Pima Federal Credit Union aimed to modernize its marketing efforts with a fresh, high-quality commercial, their first since 2017. The objective was to emotionally connect with their audience by showcasing the credit union’s ability to support members throughout their financial journey.
Our Strategy
To achieve this goal, we employed a comprehensive and collaborative approach:
- Pre-Production Planning: Worked closely with Pima Federal to refine the script, develop a compelling storyboard, and create a detailed shot list.
- Location Scouting: Oro Valley will be the filming location, reflecting the community-focused values of Pima Federal.
- Seamless Filming Process: Professional direction and on-site footage reviews were used to ensure high-quality captures.
Efficient Post-Production Workflow: Delivered polished edits within a tight timeline, incorporating voiceover, graphics, and colour grading to enhance the final product.
Seeing Results
The final deliverables included a 30-second commercial, a 15-second spot, and a 30-second vertical video tailored for social media. Each format showcased Pima Federal’s commitment to supporting its members across various financial milestones. Incorporating Marissa, a familiar face from their 2017 commercial, added a layer of continuity, reinforcing their dedication to building lasting relationships with members.
Client Testimonial
Impact Metrics
- Turnaround Time: First draft delivered in 2 days; final edits completed within 1 week.
- Engagement Potential: The multi-format approach ensures maximum reach across various platforms.
Commercials
Contact Us
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