The 5 Types of Video Production Every Marketing Leader Should Know
Video Content Isn’t Optional Anymore
Every marketer knows that keeping your audience’s attention is most of the battle. Video is the most powerful medium to do so. The audience agrees as well. According to Wyzowl, consumers state that they are more likely to buy a product or a service after watching a video about it. These very consumers also judged the quality of marketing videos. 91% stated that they judged businesses by the quality of their marketing videos. On the flip side, 37% of marketing leaders said they didn’t know where to start when it came to incorporating video into their campaigns.
As marketing and commercial video production experts, Regal Fierce media’s expertise lies at this very junction. We help you navigate the complexity of video with clarity, strategy, and ROIs in mind.
As a marketing leader, understanding your options is the first step to leading effective campaigns. Here are five foundational video formats you should know when and how to use.
Brand Story Videos
You can’t tell your brand’s story like an advertisement and that’s where most people go wrong Brand videos aren’t a hard sell; they tell your story, weaving a narrative to create a connection with a thinking, feeling individual watching it. Emotionally rich, brand films are driven by one big question, why should anyone care about your brand?
Smart Move For: About Us videos, founder stories, and culture pieces to be used on websites, for recruiting campaigns, investor pitches.
A great brand video is an asset you can repurpose for years.
Commercials And Ads
Unlike brand videos which are meant to create heart emojis around the consumer, commercials and ad films are a hard sell. They grab attention, explain the value you add, and tell the audience what actions to take so that they will benefit – all within the span of a few seconds. These videos are your lean mean sales machines.
Where They Shine: TV spots, YouTube pre-rolls, Instagram ads
Their ROIs can be measured in a variety of ways including increase in sales, clicks, sign-ups, and more.
Social Media Videos
Social media videos are gorgeous, little, short form videos that capture a viewer’s attention and start a conversation with them. Unlike commercials which must be highly polished, social media videos are dynamic and reactive. This kind of branded video content needs to be punchy, platform-native, and highly shareable.
Perfect for: Behind-the-scenes footage, product teases, daily teasers, and ongoing engagement
You don’t need a huge budget; you need content that plays well in the feed and feels like it belongs there.
Explainer And How-To Videos
Wyzowl found that 98% of people watched an explainer or how-to video last year to learn more about a product or service. It’s not a big surprise as they offer a polished, professional, and bite-sized way to learn about something.
Explainer content builds authority and trust whether you’re walking new hires through onboarding, breaking down a complicated service, or addressing FAQs.
Best For: Product demos, service walkthroughs, SaaS onboarding, help desk and knowledge databases.
Explainer videos inform and convert, all while building trust in your brand.
Event Recap + Documentary-Style Content
Your brand doesn’t just exist online—it shows up in the real world. Documenting that matters. Your event recap videos help you hold on to special moments, capturing energy and emotion, and feelings of community. Interviews captured during your event showcase genuine insights and experiences.
Use Case: Conference recaps, grand openings, behind-the-scenes
Our event video production services help you repurpose your event content for social proof, create long form stories, PR and post-event nurture.
The Strategy Behind The Format
Creating video for the sake of it won’t give you any ROIs. The right type of video, however, can accelerate your campaign goals. Your video choices should be based on clarity and audience insights, not guesswork or what Brand X is doing.
- If you’re building brand affinity, lean into story.
- If you’re driving traffic or sales, start with performance ads.
- If you’re nurturing your community, social-first content will go further.
The biggest mistake we see? Brands investing in the wrong format—or worse, producing content without a strategy. Remember: video is an investment. When used strategically, it can improve conversion rates, increase engagement, and deepen audience loyalty.
The bottom line? The format matters just as much as the message. Read about how we’ve leveraged videos to meet targets in the real world.
Talk To A Team That Gets What Marketing Leaders Need
We take the burden of creating videos off your shoulders and turn it into an exciting, inspiring process that becomes integral to your marketing efforts. Our strategy-first approach lends itself well to all types of video production, helping you stand out amongst the noise.
Let’s create the branded video content you need. Talk to our team today!
